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Remote Product Marketing Director jobs

8 open positions in the United States, newest first.

Directors of product marketing lead the team that defines how a company's products are positioned, priced, launched and sold. They are responsible for the messaging that the rest of marketing and sales builds on, for the go-to-market plan behind each release, and for the market and competitive insight that feeds back into product strategy.

About the Product Marketing Director role

What the work looks like

  • Set positioning and messaging frameworks for the product line and approve how they appear in campaigns.
  • Plan go-to-market strategy for major launches with product, sales and demand generation leaders.
  • Direct customer, market and win-loss research and bring the findings to roadmap discussions.
  • Oversee sales enablement content such as pitch decks, competitive battlecards and pricing guidance.
  • Manage and develop product marketing managers and brief analysts and executives on the product story.

What employers ask for

  • Positioning and messaging development
  • Go-to-market and launch planning
  • Competitive and market research methods
  • Sales enablement and pricing and packaging
  • Managing a product marketing team
  • Executive and analyst presentation skills

Doing this job remotely

Product marketing sits between product, sales and marketing, so a remote director spends much of the week aligning those groups by video and in shared documents. Launch dates create predictable crunch periods. Travel is usually limited to sales kickoffs, industry conferences, customer advisory meetings and leadership planning sessions.

Where it comes from and where it leads

Directors are typically former senior product marketing managers, and some come from product management or sales engineering. The next steps are vice president of product marketing, vice president of marketing and chief marketing officer.