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Remote Lifecycle Marketing Manager jobs

13 open positions in the United States, newest first.

Lifecycle marketing managers own the messages a company sends to people who have already signed up or bought: onboarding sequences, activation nudges, retention campaigns, win-back offers and upgrade prompts. They work mainly through email, push notifications, SMS and in-app messages, and are measured on activation, retention and repeat revenue more than on new leads.

About the Lifecycle Marketing Manager role

What the work looks like

  • Map the customer journey and decide which triggers, such as signup or inactivity, should start an automated message.
  • Build campaigns and automated flows in a platform such as Braze, Iterable, Klaviyo or HubSpot.
  • Define audience segments from product and purchase data, often writing SQL to do it.
  • Run A/B tests on subject lines, send timing, offers and content, and report the results.
  • Monitor deliverability, unsubscribe rates and compliance with email and SMS consent rules.

What employers ask for

  • Braze, Iterable, Klaviyo or similar automation platform
  • Audience segmentation and basic SQL
  • A/B testing and results analysis
  • Email, push and SMS copywriting
  • Deliverability and consent compliance
  • Basic HTML for email templates

Doing this job remotely

Campaigns are built, scheduled and measured entirely in software, and the role is widely offered remote. It depends on steady access to product, data and design colleagues, since most launches need an event tracked, a segment defined and creative produced. Sends are scheduled in advance, so hours are usually regular.

Where it comes from and where it leads

People move into lifecycle marketing from email marketing, CRM, marketing operations or customer success roles. It leads to senior lifecycle or retention lead positions, head of CRM or growth marketing, and eventually director of marketing.