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Remote Customer Marketing Manager jobs

8 open positions in the United States, newest first.

Markets to and with a company's existing customers rather than to prospects. The customer marketing manager runs advocacy and reference programs, produces case studies and testimonials, and builds campaigns that increase adoption, retention, and expansion within the installed base. The role works closely with customer success, sales, and product marketing.

About the Customer Marketing Manager role

What the work looks like

  • Recruits customers for case studies, interviews them, and manages the story through legal and brand approval.
  • Maintains a reference program so sales can connect prospects with willing customers without overusing anyone.
  • Plans email and in-app campaigns that announce features, promote upgrades, and encourage underused accounts.
  • Organizes customer advisory boards, user groups, webinars, and community programs for the existing customer base.
  • Encourages reviews on third-party sites and tracks advocacy activity and its influence on pipeline.

What employers ask for

  • Customer advocacy and reference programs
  • Case study writing and storytelling
  • Email and lifecycle campaign tools
  • Collaboration with customer success teams
  • Event and community program management
  • Salesforce and marketing automation reporting

Doing this job remotely

Customer interviews, campaigns, and virtual events are all run online, so the role is easily done remotely. Building advocates depends on personal rapport, which remote managers develop through calls and occasional meetings at conferences. Some travel for user conferences, advisory boards, and video shoots is typical.

Where it comes from and where it leads

People arrive from customer success, content marketing, product marketing, or event marketing. The role leads to senior customer marketing positions, head of customer marketing or advocacy, and broader lifecycle or product marketing leadership.