Remote Paid Search Manager jobs
7 open positions in the United States, newest first.
Paid search managers plan and run advertising on search engines, chiefly Google Ads and Microsoft Advertising. They are responsible for turning a budget into leads or sales at a target cost, which involves choosing keywords, structuring campaigns, setting bids, writing ads and making sure conversions are tracked correctly.
About the Paid Search Manager role
What the work looks like
- Research keywords and build search, shopping and performance campaigns with a clear account structure.
- Adjust bids, budgets and bidding strategies daily or weekly against cost-per-acquisition or return targets.
- Write and test ad copy and extensions and review search term reports to add negative keywords.
- Set up and audit conversion tracking with Google Tag Manager and Google Analytics.
- Report spend, conversions and efficiency to clients or marketing leadership and recommend budget shifts.
What employers ask for
- Google Ads and Microsoft Advertising expertise
- Google Ads certification
- Google Analytics 4 and Google Tag Manager
- Bid strategy and budget pacing
- Excel or Google Sheets for analysis
- Ad copywriting and landing page testing
Doing this job remotely
Everything in this role happens inside ad platforms, analytics tools and spreadsheets, so location matters little. Accounts need attention when budgets or tracking go wrong, which can mean checking in outside normal hours during major promotions. Agency-side managers handle several clients and schedule reporting calls around the clients' time zones.
Where it comes from and where it leads
Most start as paid search or PPC specialists, coordinators or analysts, often at agencies. From manager level the path leads to senior manager or director of paid media, head of performance marketing, or broader growth marketing leadership.