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Remote Paid Advertising Strategist jobs

5 open positions in the United States, newest first.

Paid advertising strategists plan, run and optimize advertising campaigns on platforms where placement is bought, chiefly search engines and social networks. They decide how a budget is divided across channels, audiences and creative, and are accountable for results such as leads or sales at an acceptable cost. In agencies they do this for several clients at once.

About the Paid Advertising Strategist role

What the work looks like

  • Build campaigns in Google Ads and Meta Ads Manager, defining structure, targeting, bids and budgets.
  • Review performance daily and shift spend toward the keywords, audiences and ads that convert efficiently.
  • Brief designers and copywriters on ad creative and set up structured tests of headlines, images and landing pages.
  • Verify conversion tracking with tag managers and analytics so reported results match real leads or sales.
  • Write regular performance reports for clients or marketing leaders with clear recommendations and next tests.

What employers ask for

  • Google Ads and Meta Ads Manager
  • Google Analytics 4 and Tag Manager
  • Budget pacing and bid strategy
  • Conversion tracking and attribution
  • Ad copy and creative testing
  • Spreadsheet analysis and reporting dashboards

Doing this job remotely

Every tool involved is a web platform, which makes this one of the more naturally remote marketing jobs, and freelance and agency setups are common. Accounts spend money continuously, so problems such as a broken tracking tag or runaway budget need quick attention. Agency strategists also fit their days around client meetings.

Where it comes from and where it leads

Strategists usually begin as paid media coordinators or specialists, or as general digital marketers who took over ad accounts. The role leads to paid media manager, head of performance marketing or growth, or independent consulting.