Senior Growth Marketing Manager (Pharma & HCP)

About BlinkRx:

BlinkRx is rebuilding how Americans access life-changing medicines. Today, only one in five prescriptions for new branded therapies are ever filled. The problem isn't the medicine. It's insurance barriers, affordability challenges, fragmented pharmacy experiences, and inadequate support that keep patients from starting and staying on treatment. Our mission is to change that.

We built RxOS, the first AI-powered prescription operating system. RxOS connects the largest network of doctors, patients, pharmacies, payers, and pharmaceutical manufacturers, intelligently orchestrating every step to guarantee a seamless prescription journey for every script.

Our teams solve complex, high-stakes problems at the intersection of artificial intelligence, healthcare operations, logistics, payments, and regulation. The impact is transformative: BlinkRx more than doubles the rate at which patients take their medications and lowers their out-of-pocket expenses by hundreds of dollars every month.

BlinkRx created and leads a rapidly growing $80+ billion category, with exceptional momentum:

• Built for scale: Over the past decade, we have invested nearly $1 billion in building the technology and operational platform required to serve patients at scale.

• Proven growth and economics: We have grown 100% annually for the past five years, are profitable, and support more than 60 pharmaceutical brands.

• Trusted with category-defining programs: Our technology powers a leading pharmaceutical manufacturer’s direct-to-patient platform for its GLP-1 portfolio, providing the infrastructure to expand patient access as demand for these therapies grows.

We are a dynamic team of technologists and industry experts seeking to build a generational company that delivers a genuine step change in American health. 

The Opportunity

BlinkRx is seeking a Senior Growth Marketing Manager to accelerate adoption of our pharma services among healthcare providers. In this role, you will collaborate with our provider-facing teams, growth & revenue function, and pharmaceutical partners to launch new pharma partnerships and drive prescription growth with existing clients — through co-branded campaigns with brand teams and independent strategic marketing initiatives for BlinkRx. Your work will directly impact revenue by driving provider engagement and growing script volume across our 50+ pharma partnerships.

Specifically, you will:

• Craft and execute strategic marketing plans for new pharma launches including multi-channel account-based CRM campaigns to drive activation and engagement across existing and new providers  
• Design, optimize, and measure data-driven marketing tactics to drive provider engagement and prescription growth post-launch for our pharmaceutical partners 
• Act in a client-facing capacity managing our relationships with the marketing functions at Brand teams, advising Brands on best practices for integrating BlinkRx into their existing marketing capabilities  
• Refine and scale our playbook and assets to streamline our go-to-market capabilities for launch brands 
• Create content to educate and activate Health Care Providers, field teams, and new pharma partners by clearly communicating BlinkRx’s value proposition
• Establish scalable strategies to support our client success team’s efforts to maintaining world class relationships with pharma clients; including, but not limited to, upleveling in-person and virtual client meetings
• Develop, test, and iterate on strategic B2B marketing campaigns to support lead generation for our business development team

A successful applicant will fit the following criteria:

• Experience: 8+ years of experience, including 3+ years in pharma or healthcare marketing, with a deep understanding of industry operations.
• Results Driven: Proven ability to deliver impactful results through growth marketing initiatives, ideally with experience activating providers and partnering with pharmaceutical manufacturers 
• Growth Oriented: Consistently created significant value by supporting business development, account growth, and provider and patient services teams 
• Clear Communicator: Capable of conveying complex value propositions and technical concepts clearly to both experts and non-experts, whether in writing, presentations, or discussions.
• Data Minded: Uses data-driven insights to measure strategic campaigns, with experience A/B testing new campaigns and initiatives. Additionally, uses data to convey the value delivered to partners and encourages the adoption of new products or services.
• Creative Leadership: Effectively manages internal and external creative teams, delivering high-quality marketing outputs.
• Collaborative: Works seamlessly with business development, revenue operations, provider access, product, finance, legal, operations, and marketing teams to drive engagement and results.
• Detail-Oriented: Highly organized with strong project management skills, ensuring deadlines are met and priorities are clear.
• Campaign Tools: Experience with Salesforce and Salesforce Marketing Cloud (or similar marketing CRM platform)

Why Join Us:

It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population.  At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year.  Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers.

We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants who provide their phone number and consent to receive text messages may receive SMS or MMS updates from Blink Health regarding their application.