Paid Social Marketing Lead
Raydar · Remote (US)
- Workplace
- Remote
- Type
- Full-time
- Posted
You apply directly with Raydar. We never see your application.
About the job
About the company
Our client is a legal services company.
The role
Raydar is recruiting for this role on behalf of our client. Lead paid social acquisition for a consumer-facing organization, managing budgets and creative testing across major social advertising platforms while improving how well landing pages and ad flows convert visitors into sign-ups. The role combines channel strategy, analytics and hands-on experimentation, working closely with creative, product and legal colleagues.
What you'll do
- Launch, manage and refine paid campaigns on the main social platforms, and trial newer channels.
- Allocate budget across campaigns and steer spend toward cost and conversion targets.
- Plan creative testing, brief outside agencies and maintain a steady cadence of experiments on messages and formats.
- Follow users from ad click through to completed sign-up, find where people drop off and propose prioritized fixes.
- Plan and run landing page experiments on copy, layout, forms and eligibility steps, making simple web edits and coordinating larger builds with engineering.
- Keep pixels, server-side event tracking, tagging and reporting accurate so decisions rest on reliable data.
- Use AI tools to speed up copywriting, page production, analysis and recurring reporting work.
- Work with the legal team so advertising and pages meet regulatory standards without slowing tests.
Requirements
What we're looking for
- Experience managing paid social budgets of at least $100k per month at a business-to-consumer company.
- Multi-channel paid media experience, particularly on Meta and TikTok.
- Discipline in reallocating meaningful spend based on evidence and clear reasoning.
- Ability to design statistically sound experiments with clear hypotheses and decisive readouts.
- Hands-on skill with tracking setup and troubleshooting.
Bonus points
- Experience with CRM and lifecycle marketing platforms, including email deliverability and event tracking.
- Prior start-up experience with strong ownership.
- Experience running ads in regulated industries such as legal, finance or healthcare.
- Experience with Google advertising.
Benefits
Compensation and benefits
- Base salary: USD 90,000 to 120,000 per year
- Equity
Location and work model
- Remote (US)
- Full-time employment